client: tropic skincare
project: christmas makeup launch 2022
photos + retouch: nicole jopek
Led the creative concept, vision and execution for new product launch of 4 limited edition eyeshadows and 3 limited edition lipsticks. Campaign rolled out across print, website, CRM, social and PR events, including teaser assets.
Responsible for all pre and post production.
makeup.
client: tropic skincare
project: liquid radiance foundation launch 2023
photos + retouch: nicole jopek
Led the creative concept, vision and execution for new product launch of a new foundation in 12 shades. Campaign rolled out across all digital and print touchpoints.
Responsible for all pre and post production.
client: superdrug
project: christmas 2018 for dare magazine
photos + retouch: lancton
Worked with an MUA to concept x3 different Christmas makeup looks. Led the vision and execution and the campaign rolled out across Superdrug magazine and in store.
Responsible for all pre and post production.
client: superdrug
project: 2018 halloween campaign
photos + retouch: lancton
Led the creative vision and on set execution for Halloween campaign which rolled out across Superdrug magazine and in store POS.
Responsible for all pre and post production.
