skincare.
client: tropic skincare
project: rebrand 2023
photos + retouch: nicole jopek
Worked with the Creative Director to lead the creative concept, vision and execution for entire rebrand of Tropic across all touchpoints. Took the creative across the brand into a premium luxury space.
Responsible for all pre and post production.
client: tropic skincare
project: youth potion launch
photos + retouch: nicole jopek
Led the creative concept, vision and execution for new product launch for Youth Potion. Campaign rolled out across print, website, CRM, social and PR events, including teaser assets.
Responsible for all pre and post production.
client: tropic skincare
project: 2023 summer campaign
photos + retouch: nicole jopek
Led the creative concept, vision and execution for the summer suncare and tanning campaign. Creative rolled out across print, website, CRM, social and PR events, including teaser assets.
Responsible for all pre and post production.
client: tropic skincare
project: 2021 suncare and tanning campaign
photos + retouch: bry penney
client: tropic skincare
project: 2022 summer london tube campaign
photos + retouch: nicole jopek
Led the creative concept, vision and execution for brand awareness campaign across the London underground. Campaign included 48 sheet across the track and digital billboards at 42 London tube stations.
Responsible for all pre and post production.
